Royal Enfield Classic 350 launched at Rs 1.65 lakh with two new colour options

Royal Enfield Classic 350: Royal Enfield, a name synonymous with classic motorcycling in India, has taken a significant step forward by introducing its first BS-VI compliant motorcycle – the Classic 350 with dual-channel ABS. This move not only keeps the iconic bike in line with the latest emission standards but also brings several upgrades that enhance its appeal to both loyal fans and new riders alike.

Pricing and Emission Compliance

The new BS-VI Royal Enfield Classic 350 comes with a price tag of Rs 1.65 lakh (ex-showroom), marking an increase of approximately Rs 11,000 over its BS-IV predecessor. This price hike reflects the costs associated with upgrading to the more stringent BS-VI emission norms, which aim to reduce vehicular pollution significantly.

Engine and Performance

Fuel Injection System

One of the most significant changes in the BS-VI Classic 350 is the shift from a carburetor to a fuel injection system. This upgrade not only helps in meeting the new emission standards but also promises improved fuel efficiency and more consistent performance across various riding conditions.

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Engine Specifications

The BS-VI Classic 350 continues to be powered by the familiar 346cc single-cylinder engine. While the power and torque figures for the new BS-VI compliant engine have not been officially revealed, the previous BS-IV version produced 19.8 hp and 28 Nm of torque. It’s expected that the new version will offer similar, if not slightly improved, performance characteristics.

Aesthetic Updates

New Colour Options

Royal Enfield has introduced two new attractive colour schemes for the Classic 350:
1. Stealth Black
2. Chrome Black

These new options join the existing color palette, which includes:

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  • Signals Airborne Blue
  • Signals Stormrider Sand
  • Gunmetal Grey
  • Classic Black

Stylish Upgrades

The new colour variants come with several stylish enhancements:

  • All-black alloy wheels, giving the bike a more aggressive look
  • New decals, refreshing the bike’s visual appeal
  • Tubeless tyres, offering improved safety and convenience

These updates, while subtle, contribute to a more modern and appealing aesthetic without compromising the Classic 350’s timeless charm.

Safety Features

The BS-VI Classic 350 comes equipped with dual-channel ABS (Anti-lock Braking System), a significant safety feature that enhances the bike’s braking performance, especially in challenging road conditions.

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Ride Sure Programme

Coinciding with the launch of the BS-VI Classic 350, Royal Enfield has introduced the Ride Sure programme, an extended warranty and support initiative designed to provide peace of mind to Royal Enfield owners.

Three-Tier Package System

The Ride Sure programme offers three levels of coverage:
1. Ride Sure Basic
2. Ride Sure Plus
3. Ride Sure Premium

Each tier provides increasing levels of support and coverage.

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Extended Warranty

Under this programme, Royal Enfield offers:

  • An additional 2-year warranty coverage, extending the total warranty period to 4 years
  • Coverage up to 50,000 km, whichever comes first

This extended warranty significantly increases the period during which owners can enjoy worry-free riding.

Roadside Assistance

The programme extends the standard one-year roadside assistance to cover the 2nd, 3rd, and 4th year of motorcycle ownership. This ensures that riders have support available even long after their initial purchase.

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Parts Coverage

One of the most attractive features of the Ride Sure programme is the coverage of parts that are typically excluded from standard warranties:

  • Brake pads
  • Accelerator cables
  • Clutch cables

These parts are now eligible for unlimited free replacements for 4 years or 50,000 km, whichever comes first. This coverage can lead to significant savings on maintenance costs over time.

Market Impact and Future Outlook

The introduction of the BS-VI Classic 350 is a crucial move for Royal Enfield. As one of India’s most beloved motorcycle brands, Royal Enfield’s transition to BS-VI compliance sets a benchmark for other manufacturers in the classic and retro motorcycle segment.

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The upgrades made to the Classic 350, combined with the introduction of the Ride Sure programme, demonstrate Royal Enfield’s commitment to evolving with the times while maintaining the core essence that has made their motorcycles so popular.

Conclusion

The BS-VI Royal Enfield Classic 350 represents a thoughtful evolution of an iconic motorcycle. By combining necessary emission upgrades with aesthetic enhancements and an impressive extended support programme, Royal Enfield has ensured that the Classic 350 remains a compelling choice for motorcycle enthusiasts.

The price increase, while noticeable, is justified by the technological upgrades and the bike’s compliance with new emission norms. The addition of new color options and stylish features like all-black alloy wheels and tubeless tyres adds to the bike’s appeal, potentially attracting a new generation of riders while satisfying loyal Royal Enfield fans.

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As the automotive industry in India continues its transition to cleaner, more efficient vehicles, the BS-VI Classic 350 stands as a testament to how traditional designs can be successfully adapted to meet modern standards. With its timeless design, upgraded technology, and comprehensive support through the Ride Sure programme, the Royal Enfield Classic 350 is well-positioned to continue its legacy as one of India’s most beloved motorcycles in the BS-VI era.

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