2024 Royal Enfield Classic 350 launched in India, price starts at Rs 1,99,500

Royal Enfield Classic 350: Royal Enfield, a name synonymous with classic motorcycling in India, has launched the 2024 version of its bestselling model, the Classic 350. This iconic motorcycle, which has been a favorite among Indian riders since its introduction in 2008, has received a significant update that aims to maintain its old-school charm while incorporating modern features. Let’s dive into the details of this exciting new release.

Pricing and Variants

The 2024 Royal Enfield Classic 350 is offered in a range of variants to suit different preferences and budgets. The starting price is set at Rs 1,99,500 (ex-showroom) for the base model, while the top-spec variant is priced at Rs 2,30,000 (ex-showroom). This pricing strategy ensures that the Classic 350 remains accessible to a wide range of motorcycle enthusiasts.

The new Classic 350 is available in five distinct variants:
1. Heritage
2. Heritage Premium
3. Signals
4. Dark
5. Chrome

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Each variant offers unique styling elements and features, allowing buyers to choose a motorcycle that best reflects their personal taste.

Color Options

Royal Enfield has introduced seven attractive color options for the 2024 Classic 350:

  • Heritage: Madras Red and Jodhpur Blue
  • Heritage Premium: Medallion Bronze
  • Signals: Commando Sand
  • Dark: Gun Grey and Stealth Black
  • Chrome: Emerald

These color choices range from classic, understated tones to more eye-catching, premium finishes, catering to diverse customer preferences.

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Modern Features in a Classic Package

While maintaining its iconic retro design, the 2024 Classic 350 incorporates several modern features to enhance the riding experience:

1. LED Headlamp: Improved visibility and a contemporary touch to the front profile.
2. LED Pilot Lamp: Enhances the bike’s presence on the road.
3. Gear Position Indicator: A useful addition for newer riders.
4. Type-C USB Charging Point: Convenient for charging devices on the go.

The top-tier Chrome and Dark variants receive additional premium features:

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  • Tripper Pod: A navigation assistance system.
  • Adjustable Levers: For improved ergonomics.
  • LED Turn Indicators: Enhancing both style and visibility.

Engine and Performance

The 2024 Classic 350 is powered by Royal Enfield’s J-series engine. This 349cc, air-oil-cooled, single-cylinder powerplant delivers 20.2bhp of maximum power and 27Nm of peak torque. The engine is mated to a 5-speed gearbox, offering a balance of performance and fuel efficiency that has long been a hallmark of Royal Enfield motorcycles.

Chassis and Suspension

Built on the J-platform, the new Classic 350 features a twin downtube spine frame. The suspension setup consists of 41mm front telescopic forks and twin-tube emulsion shocks at the rear. This combination promises a comfortable ride while maintaining the classic feel that Royal Enfield is known for.

Wheels and Brakes

The Classic 350 offers both alloy and spoke wheel options, depending on the variant chosen:

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  • Front: 19-inch alloy/spoke
  • Rear: 18-inch alloy/spoke

Braking performance is ensured by:

  • Front: 300mm disc
  • Rear: 270mm disc or 153mm drum (variant-dependent)

Safety is enhanced with the option of either single-channel or dual-channel ABS, allowing buyers to choose based on their preference and budget.

Royal Enfield Factory Custom Programme

Alongside the launch of the 2024 Classic 350, Royal Enfield has introduced an exciting new initiative called the Royal Enfield Factory Custom programme. This service offers customers the opportunity to personalize their motorcycles directly from the factory. Options include:

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  • Custom colors
  • Unique paint finishes
  • Special trims
  • Exclusive decals
  • Distinctive badges
  • Custom graphic options

This programme allows riders to create a truly unique Classic 350 that reflects their individual style and preferences.

Market Positioning and Competition

The 2024 Royal Enfield Classic 350 enters a competitive segment of the Indian motorcycle market. Its combination of classic styling, modern features, and varied price points positions it as a strong contender against rivals from both Indian and international manufacturers. The Classic 350’s long-standing reputation and loyal customer base give it a significant advantage in this segment.

Conclusion

The 2024 Royal Enfield Classic 350 represents a thoughtful evolution of an iconic motorcycle. By retaining its classic design ethos while incorporating modern features, Royal Enfield has created a motorcycle that should appeal to both long-time fans and new riders alike. The variety of variants and color options, coupled with the new Factory Custom programme, offers unprecedented levels of choice and personalization in this segment.

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As Royal Enfield’s volume driver, the success of the 2024 Classic 350 is crucial for the company. The updates and new features demonstrate Royal Enfield’s commitment to keeping the Classic 350 relevant in an increasingly competitive market. With bookings and test rides now open, it will be interesting to see how the market responds to this latest iteration of a beloved classic.

For motorcycle enthusiasts looking for a blend of nostalgic charm and modern convenience, the 2024 Royal Enfield Classic 350 presents an attractive option. Whether cruising through city streets or embarking on long-distance rides, the new Classic 350 promises to deliver the timeless Royal Enfield experience with a contemporary twist.

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